The clock's started ticking on Apple Black Friday 20201 deals. November's when the year's Black Friday bargains begin to trickle out, and whatever new Apple kit you're after, you're likely to find some excellent discounts (except perhaps if you have your heart set on that brand new 16-inch MacBook Pro).
Apple's launched plenty of new products this year, which means that there should be some great discounts available on older models, especially closer to Black Friday and Cyber Monday, and there may also be deals on the latest kit. Apple surprised everyone in 2020 with price cuts on the brand new M1 MacBooks, so there may well be some small discounts on the latest MacBook Pros before too long.
In this article you'll find everything you need to know to get all the best Apple Black Friday deals this year, including direct links to the best deals, so get this page bookmarked and check back to avoid missing out. In the meantime, head over to our best Apple deals page for all the best year-round offers on Apple products.
Apple Black Friday: When is it?
If you're hoping for Apple Black Friday deals then the one thing you need to know is when it all happens. The Black Friday weekend starts the day after Thanksgiving in the US, so this year it's on 26 November with Cyber Monday following on 29 November. Although of course, the deals start rolling out well in advance of that.
With so many retailers in competition for your custom, not to mention the need to clear older stock, you're certain to find discounts throughout November. That said, most hold back the biggest headline Apple deals for the official Black Friday weekend, so you have to weigh up whether to hold out for bigger Apple savings.
Does Apple have Black Friday sales?
Apple doesn't really do Black Friday sales; instead it prefers to give away gift cards redeemable at a later date when you buy over the Black Friday weekend. That's fine if you plan to spend more money at the Apple Store in the near future but not so good if you'd prefer to save cold hard cash.
Last year, you could get an Apple Black Friday gift card worth up to $200 / £160, but you had to buy a MacBook to get the top gift card. The upshot is if you're looking for an Apple Black Friday discount, you're generally better off looking at other retailers that sell Apple products rather than heading directly to Apple itself.
How to get the best Apple Black Friday deals
Black Friday's the best time to save on new Apple gear. Apple products tend to hold their value well and it's rare that you'll see sizeable discounts on them, but the best savings tend to appear around Black Friday and the weeks leading up to it. You're unlikely to see massive discounts, but when it comes to Apple even a small price reduction is worth having.
Thanks to its gift card policy, the Apple Store isn't the place to get hot Apple Black Friday deals. Instead you should be looking at third-party retailers. Amazon, Curry's and B&H Photo offered some of the biggest discounts last year, which included dropping the price of the all-new MacBook Pro and MacBook Air by almost 10 per cent.
We'll be providing direct links to all of the best Apple Black Friday deals for 2021 right here on this page, but if you want to go hunting for deals yourself, these retailers should be your first port of call. See below for a full list of the retailers that we'll be keeping an eye on for Apple Black Friday and Apple Cyber Monday deals.
Apple Black Friday: Quick links
We'll be keeping this page updated all through November and on Black Friday itself, so keep it bookmarked and check in regularly if you want to catch the latest Apple deals as we find them. but if you'd rather search for deals yourself, the retailers listed below are the best places to check (the links below will take you straight to their Apple products). Meanwhile, scroll down further to see the best current deals on Apple products.
- Amazon: Expect big savings on iPads, MacBooks, and more
- AO: Often offers strong deals on iPhones
- Best Buy: Look for deals on MacBooks, Apple Watches and AirPods
- B&H Photo: Expect deals across the entire Apple device range
- Currys PC World: Look to save on various Apple products
- John Lewis: Often offers tempting offers on MacBooks, iPads and iPhones
- Laptops Direct: Expect to save on MacBooks, iPads and iPhones
- Very: Frequent deals on MacBooks, iPads, AirPods, Apple TV and accessories
- Walmart: Look for deals across a range of Apple products
Advance Apple Black Friday Deals: iPads
2020 saw some impressive Apple Black Friday deals, with £50 taken off the price of the 2019 iPad, and also the odd $30 off the iPad Air. With the newer iPads having just been announced, we'd expect bigger discounts this year on older models, especially the iPad mini 5 and the pre-M1 2020 versions of the iPad Pro. You can see the best current deals below.
The best advance Apple Black Friday iPad deals in the US
The best advance Apple Black Friday iPad deals in the UK
Advance Apple Black Friday Deals: MacBooks
Last year's main MacBook Pro surprise was a price reduction on the brand new M1 MacBook Pro. Apple hardly ever gives discounts on brand new kit, and with up to £107 off the 2020 MacBook Pro that was definitely a saving worth having. You can expect bigger and better savings on the 2020 model this year, and we wouldn't be surprised to see smaller discounts on the new 14- and 16-inch models closer to Black Friday itself.
We also saw savings on older models last year, including the 16-inch MacBook Pro (2020), which had £200 off at Currys, taking it to £1,049. Older MacBook Airs, such as the 2020 model, saw big discounts, too including $170 off at B&H Photo, taking the price down to $929 last year. Fingers crossed for something similar this year. You can find the best current deals below.
The best advance Apple Black Friday MacBook deals: US
The best advance Black Friday MacBook deals: UK
Advance Apple Black Friday Deals: AirPods
Apple AirPods Black Friday deals don't tend to offer huge discounts, but last year we saw $20 off the AirPods Pro, taking the price down to $229.99 at Best Buy, and we're already seeing some decent AirPods Pro savings this year. There are often discounts on older AirPods, so keep an eye out for those if you don't need the latest version. Unsurprisingly we're not seeing any deals on the new AirPods 3, but there could be discounts available as we get closer to Black Friday; watch this space!
The best advance Apple Black Friday AirPods deals: US
The best advance Apple Black Friday AirPods deals: UK
Advance Apple Black Friday Deals: Apple Watch
With so many older versions of the Apple Watch on sale, there are bound to be some serious Black Friday savings to be had this year if you're not set on the new Series 7. That said, last year Walmart had a Black Friday Apple Watch deal with $70 off the Series 6, so there's a chance that you could get money off the Series 7 closer to Black Friday itself, and you can be sure of decent Black Friday or Cyber Monday Apple Watch deals on older models. You can see the best current prices on a range of models below.
The best advance Apple Watch deals: US
The best advance Apple Watch deals: UK
Advance Apple Black Friday Deals: iPhone
In terms of the iPhone, the country you're in and the carrier and contract you want to go with will determine the type of discount you can get. We're already seeing some deals on the brand new iPhone 13 Pro – Verizon are offering it for free – so that bodes well for anyone looking for an older iPhone, too.
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